Clearbit alternatives after the HubSpot sunset (2026)

Every competitor claim on this page links to that vendor’s own documentation or pricing page, verified Aug 18, 2026 — check any of it directly.

If you’re here because your Clearbit enrichment stopped being an option, the short version: HubSpot acquired Clearbit and folded it into Breeze Intelligence. Standalone API access is closed to new customers — programmatic access now requires a HubSpot contract — and Breeze is built to enrich records inside HubSpot. If your CRM is Salesforce or Pipedrive, or your enrichment runs in a pipeline rather than a CRM, there’s no direct path forward.

This page covers what to move to. It’s written for people who already had a working setup and now need a replacement, so it’s organized by what you were using Clearbit for, not by vendor marketing.

The short version: if you were using Clearbit’s API in a pipeline or product, Riveter is the closest replacement in shape — an API that returns structured enrichment on demand, per record or in bulk. If you were using it for firmographics inside a CRM, Apollo or ZoomInfo are the more direct swaps. If you’re staying on HubSpot anyway, Breeze may be fine.

What actually happened

• HubSpot acquired Clearbit in December 2023.
• The product was rebranded as Breeze Intelligence.
• Standalone API access closed to new customers. Some legacy keys still function; new programmatic access requires a HubSpot enterprise contract.
• The Logo API shut down in December 2025.
• Breeze Intelligence is credit-based and tied to your HubSpot tier: roughly 500 credits/month on Starter, 3,000 on Professional, 5,000 on Enterprise, with add-on packs around $45 for 5,000 credits, $270 for 30,000, and $900 for 100,000. Credits reset monthly.
• It enriches records inside HubSpot. There is no meaningful path for a Salesforce, Pipedrive, or custom-pipeline user.

If you’re already all-in on HubSpot and your enrichment need is firmographic fields on CRM records, Breeze is a reasonable continuation and you may not need this page. Everyone else needs a replacement.

Pick by what you were using Clearbit for

If you used Clearbit for…	Move to	Why
API enrichment in a pipeline or product	Riveter	Same shape — call the API per record or in bulk, get structured fields back. Not tied to a CRM.
Firmographics on CRM records	Apollo, ZoomInfo	Direct database swaps with native CRM sync
Contact/email data	Apollo, Cognism, Lusha	Contact databases with verified coverage
Reverse IP / visitor identification	Clay, RB2B, Common Room	Different product category; Clearbit’s IP product needs its own replacement
Attributes no database carries	Riveter	Researched on demand rather than looked up in a static dataset
Staying on HubSpot regardless	Breeze Intelligence	Native, and the credits are already in your tier

The alternatives

1. Riveter — closest replacement for API-shaped enrichment ⭐

Best for: teams whose Clearbit usage was programmatic — enrichment inside a product flow, a pipeline, or a workflow — and teams who need attributes a database doesn’t carry.

Riveter finds and structures data from the web using AI agents. You describe the fields you want in plain language, and its agents search the live web, navigate to the sources, and extract them, returning a finished structured result through one API. You can run it over a full list or call it with a single record as requests arrive.

Why it’s the closest match in shape: the thing that made Clearbit’s API useful was that you could hit it from anywhere — on signup, mid-flow, inside a job — and get structured fields back without a CRM in the loop. Riveter’s live per-record mode is the same interaction. Enrich a lead the second it signs up, resolve a record mid-flow, or serve an agent’s tool call.

Where it’s different, and why that matters here: Clearbit was a database lookup. It returned what was in the dataset, and the fields were whatever Clearbit had decided to collect. Riveter researches the record when you ask — so the fields aren’t a fixed menu. If you need “does this company operate a facility in Ohio,” “which payments provider does this nonprofit use,” or “how many locations does this franchise list,” no enrichment database carries that column, and Riveter goes and finds it.

That also changes what happens on the long tail. A database returns nothing for a company it never ingested. Riveter navigates to the source, which is why teams comparing on a mid-list sample of smaller private companies see different fill rates.

Where it isn’t the pick: Riveter is not a contact database. If what you need is verified work emails and direct dials at volume, buy that from a contact-data vendor — Apollo, Cognism, or Lusha — and use Riveter for the attributes those vendors don’t carry. It also has no native CRM sync of the kind Breeze has with HubSpot; it’s an API and a spreadsheet-style workspace, and it’s callable from inside Clay.

Choose something else instead of Riveter when you need verified contact details at volume, or a native CRM-embedded enrichment experience.

Pricing: free plan; Self-Serve $249/month; pay-as-you-go credits with automatic top-ups and no expiration; Enterprise custom with implementation and ongoing maintenance support. Priced per action, not per seat.

2. Apollo — most direct swap for firmographics plus contacts

Best for: GTM teams who used Clearbit for company and contact fields and want one vendor covering both.

Apollo combines a large B2B contact and company database with sequencing and CRM sync, on self-serve pricing that starts far below enterprise data contracts.

Where it beats Clearbit/Breeze: it isn’t tied to one CRM, the free tier is genuinely usable, and you get contact data in the same product rather than stitching two vendors together.

Where it falls short: it’s a static database, so coverage on smaller and non-US companies thins out, and the fields are the fields — you can’t ask for an attribute Apollo doesn’t collect.

Worth knowing: Apollo and Riveter work well together, and it’s usually the cheapest pattern — filter down in Apollo first for cost efficiency, then run Riveter over the narrowed list for the attributes Apollo doesn’t carry. That beats enriching everything with either tool alone.

Pricing: free tier available; paid plans from roughly $49–$119 per user/month depending on tier.

3. ZoomInfo — the enterprise database swap

Best for: larger teams replacing Clearbit as part of a formal data contract.

ZoomInfo is the incumbent enterprise B2B database, with API access, deep firmographic and contact coverage, intent data, and mature CRM integrations.

Where it beats Clearbit/Breeze: breadth and enterprise support. If Clearbit was your system of record for company data and you need something a procurement team will approve, this is the well-worn path.

Where it falls short: cost. Contracts commonly land in the tens of thousands annually, which is a large step up from a Clearbit line item. Same static-database limits on long-tail coverage and fixed fields.

Pricing: annual contracts, custom; request current rates directly.

4. Cognism — best for European coverage and compliance

Best for: teams selling into Europe, or with GDPR requirements a US-first database can’t satisfy.

Cognism offers B2B contact and company data with phone-verified mobile numbers and a compliance posture built around GDPR.

Where it beats Clearbit/Breeze: European coverage and notification-based compliance handling, which matters more post-Clearbit if your enrichment touches EU personal data.

Where it falls short: smaller US coverage than ZoomInfo or Apollo, and enterprise-shaped pricing.

Pricing: annual contracts, custom.

5. Lusha — lightweight and cheap

Best for: small teams that need contact enrichment without a platform commitment.

Where it beats Clearbit/Breeze: price and simplicity. Plans start around $49.90/month with no CRM lock-in.

Where it falls short: narrower coverage and shallower firmographics; it’s a contact tool more than a company-data platform.

Pricing: from approximately $49.90/month.

6. Breeze Intelligence — if you’re staying on HubSpot

Best for: teams already committed to HubSpot whose enrichment lives entirely in the CRM.

It’s the continuation of Clearbit, natively integrated, with credits bundled into your existing tier.

Where it wins: zero integration work, and credits you’re arguably already paying for — 500/month on Starter, 3,000 on Professional, 5,000 on Enterprise.

Where it falls short: HubSpot only. No Salesforce or Pipedrive path, no meaningful standalone API, credits reset monthly rather than rolling over, and reporting suggests a real cost increase versus standalone Clearbit for equivalent volume.

Pricing: bundled by HubSpot tier; add-on packs around $45 / 5,000 credits, $270 / 30,000, $900 / 100,000.

What to check before you commit

Migration is the moment to fix what the old setup couldn’t do, so evaluate on more than field-for-field parity:

1. Fill rate on your list. Not the vendor’s coverage claim. Take 200 records from the middle of your list — not the well-known logos — and run them through each finalist. Count populated cells before comparing anything else.
2. Fixed fields or arbitrary attributes. Databases return their columns. If the field that actually drives your segmentation isn’t one of them, no amount of coverage helps.
3. Where it runs. In a CRM, in a pipeline, or both? This is exactly what broke with Breeze.
4. Per-record or batch only. If you enrich on signup, you need a live per-record call, not a nightly job.
5. Freshness. Data collected once and stored, or retrieved when you ask?
6. Credit mechanics. Do unused credits roll over or expire? Monthly reset changes the real cost of bursty usage.
7. Contract shape. Self-serve or annual commit. Several options here are enterprise-only.

FAQ

What happened to Clearbit?

HubSpot acquired Clearbit in December 2023 and rebranded it as Breeze Intelligence. Standalone API access closed to new customers — programmatic access now requires a HubSpot contract — the Logo API shut down in December 2025, and the product now enriches records inside HubSpot. Teams on other CRMs, or enriching in a pipeline rather than a CRM, need a replacement.

Is Clearbit’s API still available?

Not for new customers. Some legacy API keys still function for existing accounts, but new programmatic access requires a HubSpot enterprise contract, and the product is built around enriching HubSpot records rather than serving arbitrary API calls.

What is the best Clearbit alternative?

It depends what you used Clearbit for. For API-shaped enrichment in a pipeline or product, Riveter is the closest match in shape and can also return attributes no database carries. For firmographics and contacts inside a CRM, Apollo is the most direct swap and ZoomInfo the enterprise one. For European coverage, Cognism. If you’re staying on HubSpot regardless, Breeze Intelligence is the native continuation.

What’s the difference between a database lookup and researched enrichment?

A database like Clearbit, Apollo, or ZoomInfo returns what it has already collected — fast and cheap when the record is covered, empty when it isn’t, and limited to the fields the vendor decided to collect. Riveter researches the record when you ask, navigating the live web to find the answer, which means it can return attributes no database carries and fill records on the long tail that a static dataset never ingested. The tradeoff is that it isn’t a contact database.

Can I use Riveter alongside Apollo or ZoomInfo?

Yes, and it’s usually the cheapest approach. Filter and segment in Apollo or ZoomInfo first, then run Riveter over the narrowed list for the attributes those databases don’t carry. Riveter is also callable from inside Clay if that’s where your workflows live.

Is Breeze Intelligence more expensive than Clearbit was?

Reporting from teams who migrated indicates a meaningful cost increase for equivalent volume, and the credit model resets monthly rather than rolling over, which makes bursty usage more expensive than it looks. Verify against your own volume before assuming parity.

Try Riveter on the enrichment Clearbit couldn’t do

Bring the attribute that was never a Clearbit field, or the segment of your list that always came back empty.

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Related reading:

• Riveter vs Exa — how researched enrichment compares to an index · all comparisons
• Sales & GTM — building and enriching company lists
• Data & engineering teams — the API, and enrichment inside a product flow
• Pricing · API docs